Folk art is having a moment in fashion

Jodi Life, founded by friends Gauri Verma and Karuna Laungani, celebrates craft, culture and travel. Their Gond-inspired collection features dynamic Gond motifs of animals set against deep vermilion fabric. “Our culture is a symbol of freedom, sustenance and resilience. A carrier of ancient history and a glimpse into the future. And we are so grateful to be reminding the world and ourselves about the enduring power of Indian craftsmanship,” says co-founder Gauri Verma.