Economy

Millers for Nutrition supports establishment of model fortified rice kernel units in India

In India, several millers in Gujarat, West Bengal and Punjab have launched fortified atta and rice brands with Millers for Nutrition’s technical and brand-building assistance, it said.

In India, several millers in Gujarat, West Bengal and Punjab have launched fortified atta and rice brands with Millers for Nutrition’s technical and brand-building assistance, it said.
| Photo Credit:
MUSTAFAH KK

Millers for Nutrition, an industry-led initiative dedicated to advancing large-scale food fortification, is supporting the establishment of six model fortified rice kernel (FRK) units across Chhattisgarh, West Bengal, Telangana, and Uttar Pradesh, according to a media statement.

It said that these units are getting equipped with Food Safety Management Systems (FSMS) and ISO 22000:2018 certification, setting new benchmarks for fortified rice production under the public distribution system. Designed as Centres of Excellence, they provide platforms for FRK manufacturers, technical support units, and even foreign delegations to learn and adopt international best practices in fortification, food safety, and quality management, it said.

Across Asia, Millers for Nutrition has helped millers successfully launch 20-plus fortified rice and atta brands in India and Bangladesh, each generating nationwide visibility and reaching more than one million people per country. These launches have reinforced fortification as a shared public-private priority, the statement said.

In India, several millers in Gujarat, West Bengal and Punjab have launched fortified atta and rice brands with Millers for Nutrition’s technical and brand-building assistance, it said.

Addressing hidden hunger

Quoting Rizwan Yusufali, Global Program Director, Millers for Nutrition, the statement said: “Millers are at the centre of nutrition delivery. By supporting them with the right tools, training, and market opportunities, we can accelerate progress towards addressing hidden hunger. The success of 20-plus new fortified staple food brands in India and Bangladesh, alongside initiatives in Indonesia and beyond, shows that millers are leading a transformation of food systems.”

Monojit Indra, Senior Practice Leader at TechnoServe India and Programme Lead for Millers for Nutrition Asia, said millers play a crucial role in ensuring fortified foods reach households on a daily basis in Asia.

“By working closely with the milling industry and building strong partnerships with governments and civil society, we are helping create healthier futures for millions of people. The energy and innovation we see here demonstrate that fortification is not just a policy goal but also a movement being driven by millers themselves,” Indra said.

Published on September 25, 2025

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