Bartronics to roll out Smart Agri Store to integrate agri-inputs, advisory services, digital onboarding, procurement linkage
Bartronics India Limited plans to roll out a Smart Agri Store franchise model, which will serve as an on-ground extension of its digital marketplace.
This will be part of the company launching a strategic transformation, aimed at accelerating its growth across rural commerce, agritech and digital platform businesses. It proposes to rename the company as Avio Smart Market Stack Limited (ASMS), subject to statutory and regulatory approvals.
The board of directors has approved the proposal, marking efforts to build a national, omni-format digital and physical ecosystem for India’s rural economy.
On the other hand, the Smart Agri stores will integrate agri-inputs, advisory services, digital onboarding, and procurement linkages, creating a unified rural commerce experience under a single operating framework.
EoI process
The company plans to initiate the expression of interest (EoI) process for franchise partners. To support these initiatives at scale, it plans to recruit senior professionals across agritech operations, marketplace development, rural commerce, technology, finance and supply chain. It will enable a leadership framework equipped for national expansion.
As part of this transition, the board of directors has also approved the engagement of a national brand ambassador who will spearhead farmer-focused outreach and drive adoption of the Avio platform across key agricultural regions.
Additionally, it plans to strengthen governance through the induction of directors with deep sectoral expertise, aligning its leadership capabilities with the company’s expanded strategic scope and long-term ambitions.
Unlocking value
N Vidhya Sagar Reddy, Managing Director, Bartronics India, said, “The decisions define our commitment and proactive approach towards building a platform that operates seamlessly across digital and physical formats, with the ambition to scale nationally and become one of India’s largest market-enablement ecosystems for rural commerce and agriculture.”
With these initiatives combining digital innovation, physical infrastructure, strategic partnerships and strengthened governance, the company is positioning itself to unlock value for farmers, rural entrepreneurs, agri-input providers and market participants at a national scale.
Published on December 12, 2025
