Bartronics to buy 51% in Bengaluru-based fresh produce brand AYOU

AYOU aggregates fruits and vegetables directly from farmers, farmer producer organisations, mandis, and collection centres and supplies quick commerce and modern retail platforms, after grading and processing them
| Photo Credit:
valentinrussanov

The board of directors of Bartronics India Ltd has approved a proposal to acquire 51 per cent in the Bengaluru-based AYOU, the fresh produce brand promoted by Shree NagaNarasimha Pvt Ltd (SNN). This marks Bartronics’ foray into the structured agri trade.

AYOU aggregates fruits and vegetables directly from farmers, farmer producer organisations, mandis, and collection centres and supplies quick commerce and modern retail platforms, after grading and processing them.

The target company currently works with Blinkit, Zepto, Swiggy Instamart, BigBasket, Ninjacart, More Retail and other organised retail partners.

Scaling up

It has a 6,000 sq. ft. processing and grading facility with a capacity of up to 900 tonnes per month, a Bartronics statement said here on Monday.

“It allows us to scale alongside an existing demand base today, while building capabilities in aggregation, value addition, exports and agri-commerce over time,” N. Vidhya Sagar Reddy, Managing Director of Bartronics India, said.

Published on January 12, 2026