Bartronics rolls out farmer-centric digital platform in Maharashtra
District Katni, Madhya Pradesh, India – 25 August 2019: An indian village woman farmer working on laptop computer at agriculture government go down.
| Photo Credit:
Naturecreator
Bartronics India Limited (BIL) has rolled out its farmer-centric digital platform, completing a structured on-ground rollout in Maharashtra. It has set the stage for expansion into Uttar Pradesh as part of its pan-India farmer onboarding and digital platform deployment, a company statement said.
Over the past two weeks, the company conducted 10 field engagement sessions across key agricultural districts in Maharashtra, engaging stakeholders across the agricultural value chain, including farmers, Farmer Producer Organisations (FPOs), cooperatives, traders, commission agents, logistics and warehouse operators, food processors, and last-mile rural service providers.
The release said collectively, these networks represent access to several lakh farmers, with an extended reach of over one million farmers through affiliated FPOs, cooperatives, traders, and rural intermediaries.
The engagements reflect Bartronics India’s platform-led approach, integrating farmers with market access, logistics, storage, and allied services rather than addressing farmer needs in isolation.
Diverse crop base
Vidhya Sagar Reddy, Managing Director, Bartronics India Limited, said: “Our focus in Maharashtra has been on building a connected, ground-up agritech ecosystem rather than isolated interventions. The strong participation from farmers and ecosystem partners validates our platform approach.”
The farmer networks represented during the sessions span a diverse crop base, including onions, cashews, mangoes, wheat, jowar, and bajra, ensuring crop-specific relevance and multi-season applicability across regions, said the statement.
As part of the on-ground activation, Ampivo AI, following its Memorandum of Understanding with Bartronics India, participated in the sessions and carried out a soft launch of its multilingual agritech application.
The application is being rolled out as the digital backbone of the initiative, supporting farmers onboarding, ecosystem participant mapping, and marketplace enablement across multiple stakeholder categories.
Multi-layer agtech
Ampivo AI is currently developing the core technology infrastructure, including the mobile application and marketplace stack, designed to support participation of individual farmers to FPOs, traders, logistics partners, and processors.
The multilingual interface was demonstrated during the field sessions to enable adoption among local-language users, with onboarding currently underway.
Based on the on-ground learnings and traction in Maharashtra, the Company plans to commence the next phase of field activation and onboarding in Uttar Pradesh, where it has a strong operational presence, followed by a phased rollout across additional agricultural regions.
This phase marks Bartronics India’s transition from pilot activity to live, multi-layer agtech execution, positioning the company to scale a farmer-centric digital platform across India in a structured, measurable, and sustainable manner.
Published on December 23, 2025
