Amazon sets 2030 AI push with $12.7 billion India bet
E-commerce major Amazon has announced that the company is on track to invest $12.7 billion in cloud and AI infrastructure across India, strengthening Amazon Web Services’ (AWS) capacity in Telangana and Maharashtra.
The company also plans to enable over 15 million small businesses to benefit from AI-driven tools across Amazon’s ecosystem. These include agentic-AI powered seller assistant, next-generation seller central, generative AI listing tools, creative studio for ad creation, and video generator for low-cost video advertising. The company said these tools will help even the smallest entrepreneurs operate with enterprise-grade intelligence, whether they are based in metros or tier-3 towns.
For consumers, Amazon said shopping on Amazon.in will become more intuitive and personalised over the next few years through deeper AI integration. Its AI assistant Rufus, already live for users, helps shoppers navigate complex queries, compare products, access price histories, and get visual explainers. Features like Lens AI for image-based search and AR View for real-world visualisation are expected to further simplify product discovery.
Amazon also announced a major education initiative aimed at expanding AI literacy and career awareness to 4 million government-school students by 2030 through an AI curriculum, hands-on experiments, teacher training, and career tours. The effort supports the National Education Policy 2020 and aims to equip students in underserved regions for future job opportunities.
“AI can be a great equaliser in India,” said Samir Kumar, Country Manager, Amazon India. “We believe every Indian—students, small businesses, and customers—should benefit from this transformation.”
Amazon said its efforts mark a long-term commitment to help India build a globally competitive AI ecosystem.
Published on December 4, 2025
