Layoffs part of 2024 workforce rationalisation process: Zee on recent downsizing reports

The company has been re-modelling and integrating its business divisions to create a more agile and collaborative organisation structure

Zee Entertainment Enterprises Ltd clarified that the layoffs announced in recent reports are part of an earlier decision by the company to rationalise workforce by 15 per cent.

“As a part of its omni-channel approach, the company has been re-modelling and integrating its business divisions to create a more agile and collaborative organisation structure. Furthermore, this optimisation is an ongoing exercise based on business dynamics and has no impact on the operation/performance of the company,” said Zee in an exchange filing.

Strategic approach

The layoffs were first announced on April 5, 2024 by Zee’s then MD & CEO Punit Goenka in line with his overall strategic approach.

Goenka initiated the rationalisation process to “arrive at a streamlined team that is sharply focused on the set goals for the future.”

At the time, the company said the move will help it arrive at a cost-effective operational model with speed and agility as the core areas of focus.

Published on December 3, 2025