Reliance forays into petcare mkt with ‘Waggies’
MUMBAI: Reliance Consumer Products (RCPL) has forayed into the petcare market with its brand Waggies that will offer pet food at an affordable pricing, stepping up competition against players such as the local units of Mars Petcare, Nestle and Godrej Consumer Products. RCPL is eyeing consumers in a market that is still nascent but growing rapidly fuelled by young pet parents. RCPL’s broader strategy has been to gain market share through lower pricing. The company said it wants to bridge gaps in affordability through Waggies.
