Hiranandani forays into senior living in partnership with GTB’s Elements Active
( From left ) N. Shridhar, CEO, Greenbase Industrial and Logistics Park; Niranjan Hiranandani, CMD, Hiranandani Group; Bharat Doshi, Chairman, GTB Urban Developers and Arun Bharathi,MD, GTB Urban Developers, at a press conference to announce that Hiranandani Group will launch Senior Living at Integrated Township Hiranandani Parks, Oragadam with GTB Developers.
| Photo Credit:
BIJOY GHOSH
Communities, a Niranjan Hiranandani Group initiative, on Tuesday, announced its entry into the emerging asset class of premium senior living with the launch of ‘Elements’ at Hiranandani Parks, Oragadam, an integrated township in Chennai. This is in partnership with Elements Active of the Chennai-based GTB Urban Developers.
Spread across 4.5 acres with a development potential of 1 million sq ft, the project will feature 400 residences, to be developed in two phases. Each residence will be designed in 2 BHK units of approximately 700 sq ft, and priced from ₹60 lakh onwards.
The overall project value is estimated at ₹300 crore, said Niranjan Hiranandani, Founder & Chairman, Hiranandani Communities.
The Oragadam integrated project consists of residential, industrial, plot development and retail, and senior living was the missing link, which is being addressed with this, he told newspersons. “We are joining hands with Elements Active, which has expertise in the senior living space,” he added.
Arun Bharathi, Managing Director, GTB Urban Developers, said Elements at Hiranandani Parks will be one of the finest retirement communities in the country, blending community living with the advantage that technology has to offer us for modern care. For Elements, this is the seventh project in senior living space, he said.
Following the Oragadam launch, Hiranandani Communities is also exploring Panvel and Powai as future destinations for senior living with an eye on inclusive, multi-generational community development.
With India’s senior population projected to reach 194 million by 2031, the senior living segment represents a high-growth, under-penetrated real estate opportunity, a statement said.
Published on November 11, 2025
