Virat Kohli retains top spot in Indian celebrity brand valuation rankings: Kroll

Virat Kohli
| Photo Credit:
AMIT DAVE

Virat Kohli retained his top spot as the most valued Indian celebrity with a brand value of $231.1 million, aided by his strong mass influence and social media engagement, as per the The Kroll Celebrity Brand Valuation 2024 report that ranks the top 25 most valued celebrities. Ranveer Singh was ranked second, despite his brand valuation declining to $170.7 million. Shah Rukh Khan saw a 21 per cent surge in brand valuation and was ranked at the third position with a valuation of $145.7 million. Alia Bhatt emerged as the most valued female celebrity, with a valuation of $116.4 million, and was ranked at the fourth position.

Sachin Tendulkar’s rankings soared to the fifth position in 2024, with a brand valuation of $112.2 million, up from the eighth position in 2023. Umakanta Panigrahi, Managing Director of Valuation Advisory Services at Kroll, noted that this surge was driven by a substantial increase in the number of brand endorsements. “The overall brand value of the top 25 Indian celebrities is estimated to have reached $2 billion in 2024, an increase of more than 8.6 per cent from the previous year. Celebrities with stronger social media footprints are seen to be enjoying higher brand valuations,” he noted.

Akshay Kumar, Deepika Padukone, MS Dhoni, Hrithik Roshan and Amitabh Bachchan were also ranked among the top 10 celebrities.

“Other notable movements in the rankings include actor Kriti Sanon moving to rank 19; Tamannaah Bhatia moving to rank 21; Jasprit Bumrah moving to rank 22 and Ananya Panday moving to rank 25,” the report noted.

Bollywood, sports stars dominate $2 billion brand value pie

Panigrahi pointed out that Bollywood stars’ share of the overall brand value of India’s top 25 celebrities stood at 65 per cent, while 28.4 per cent share was contributed by sports stars. Meanwhile, the share of Tollywood stars in the overall brand valuation increased to 6.6 per cent in 2024, compared to 3.6 per cent in 2023.

The company said that the rankings are based on brand values derived from both their brand endorsement portfolios and relative social media presence.

Published on September 25, 2025