Cinema Lovers Day: How ₹99 ticket can benefit The Sabarmati Report, Bhool Bhulaiyaa 3, Moana 2

Dheeraj Sarna, director of The Sabarmati Report, believes that the reduced pricing will help his film get more traction. He says, “Definitely it will benefit the film. Everyone wants to see cinema and especially good thought-provoking cinema. If they get a chance to see it at a reduced price, they will definitely not miss that opportunity.”

Trade analyst Atul Mohan points out the benefits of this scheme for the multiplex chains too: “They have discovered a new way after pandemic to engage the audience. Multiplexes will have higher food and beverages sale, which is ultimately their own. They don’t have to share that revenue with any producer or distributors.”

He adds, “When it first happened, we saw one of the best occupancies of that year. This should serve as an eye opener that people are willing to come to the cinemas, the only hindrance, is the high ticket prices. People like to watch a movie in a full auditorium rather than an empty theatre. Cinema has to be celebrated every day, you don’t have to wait for a dull period to announce such offers.”