ABB Underscores Focus on Electrification and Automation with New Brand Positioning and Tagline ‘Engineered to Outrun’
ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” un-derpinning the next phase of the company’s development as a leader in electrification and au-tomation following its successful transformation period. It articulates what ABB wants to be known for in the minds of its customers.
