Alcobrew Distilleries India Limited, makers of One More Vodka, announced the launch of One More Next Vodka – Twisty Minty Jamun, the newest addition to its One More Next range of vodka. The launch follows the success of the brand’s Cranberry variant and reflects Alcobrew’s continued investment in flavours rooted in Indian taste preferences. The launch is part of a broader flavour-innovation strategy under Romesh Pandita, Chairman and Managing Director, who has indicated that Alcobrew will continue to expand its flavoured vodka portfolio in response to regional consumer demand.
Twisty Minty Jamun combines the tart, earthy profile of jamun with a cooling mint note, offering a flavour profile distinct. The product is positioned for both neat consumption and cocktail use, requiring minimal additional ingredients to mix well, making it suitable for both on-premise and at-home occasions.
On the launch, Ashutosh Rajput, Chief Operating Officer, Alcobrew Distilleries India Limited, said, “With Twisty Minty Jamun, we wanted to build a flavour around a taste Indian consumers already know. Flavour has become key differentiator in the category, particularly among younger, urban consumers engaged with cocktail culture and home mixology. One More Next was created to compete in this space. Cranberry established the range’s positioning; Twisty Minty Jamun extends it with a flavour built specifically around Indian taste memory.”
The variant is aimed at vodka drinkers aged 25 to 40, primarily in urban and semi-urban markets, who prioritise flavour distinctiveness and brand identity over price point alone.
Twisty Minty Jamun retains the established One More Next design system, including bottle silhouette, tube packaging, logotype, and the brand’s signature mascot, ensuring continuity with the existing range.
Twisty Minty Jamun launches first in Uttar Pradesh and Haryana, markets where the One More portfolio, including One More Vodka and One More Next Cranberry, has an established consumer base. The brand will also expand into Punjab and Chandigarh in the months ahead.
