What would you do with four extra hours? 28 BLACK believes the most ambitious people already know. They find them between meetings, workouts, gaming sessions, late nights and everything still left unfinished. That idea drives the brand’s global slogan, “The Day Has 28 Hours.” Now, as 28 BLACK expands across India, those extra hours are getting easier to reach: the brand is available through 7-Eleven, Blinkit, and Swiggy Instamart across Mumbai, Bengaluru, Chennai and Hyderabad.
“These partnerships just make sense. You’re out, you need a boost, you grab or order a chilled can and keep going,” says Daniel Geuther, CEO of Yinbev Beverages India Pvt. Ltd. “That’s what ‘The day has 28 hours’ is all about – more energy and more time for the things you love. We want 28 BLACK to enable that.”
28 BLACK continues to invest in retail partnerships, consumer experiences and industry collaborations that connect the brand with ambitious, active and lifestyle-conscious consumers. As it expands into new cities and channels, the brand will also participate in leading industry events, including Anuga Select India and the India Food Forum, to engage retailers, distributors and partners who see growing demand for functional lifestyle beverages.
