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What is A Lead in Business?

Photo by Adeolu Eletu on Unsplash

A sales lead is an individual or business showing some interest in the service/product of your organization. A person may contact you with intentions to do business with you or sometimes just to explore and increase awareness. Both types of people are leads to a marketer, but only the first type has more chances of becoming a customer. A sales lead can be identified as a potential buyer of your product/service. Remember, a person or firm exploring to enhance awareness can also become your customer if he is walking around to compare and then buy.

These days, some people get a list of people with their details and pitch them to buy their product or service. You don’t do this mistake. Why? Because these people named in the list are not your sales leads, they are merely random phone numbers. You don’t know yet that these people are looking for a service like you or not. You will have to call/message/email each one and ask them. This is exactly like shooting in the dark.

A few of these people from the list may show interest in your business and then you can consider them your sales lead. Now you know what they want and you can serve them, hence, try to persuade them to do business with you. You push these sales leads down your sales pipeline and try to convert them into an opportunity and then customer.

Why Leads Are Important?

For a business, there are two important characters in the picture. One is the seller and another one is the buyer. You are the seller, but where is the buyer? A lead can be your buyer if you can convince them to buy from you. For your business, sales leads are food. Your sales team will extract out the nutrition in the form of customers to let you grow and remove unqualified leads. Every grain has the eater’s name engraved on it. Your efforts and strategies will decide if you are that eater or someone else. Keep in mind, a sales lead is the first step to get customers and run your business.

What is Lead Capturing?

Lead capturing is the marketing process aimed at capturing the interest of an individual or organization to buy your company’s product/service. Marketers collect the details of numerous such people and share with the sales team to persuade these people to close the deal with you. In the availability of a multitude of lead generators, a few include online content, digital channels, live events, etc. You can also hire CRM software to capture leads automatically for you.

How Can You Capture leads?

We have listed below a few lead generation and capturing methods, which are used by several businesses and providing effective results.

Social Media Marketing:

In this digital era, everybody is on social media. We spend a colossal amount of time scrolling through Facebook, Instagram, LinkedIn, Twitter, etc. What can be a better platform for the advertisement than the place where you can find audience every time? Build up a good social media strategy, define your target audience, determine the social media platform most used by your audience, and post your ad there.

Search Engine Marketing:

Even in this digital era, reading is still trending. For these readers, you can create content and publish it. You can advertise your business through articles and increase your digital presence. The more is your digital presence; the better is your ranking in search engines. Ranking better in search engines can be helped by keywords. List a number of high ranking & relevant keywords and use them in your articles. This way you can get massive traction without burning a hole in your pocket.

Webinars:

Webinars are a very lucrative source of lead generation. You just need to search out an interesting topic for your audience and get the public to converse for you. If your webinar has the right audience and good reach, then it can turn out to be your masterstroke.

Whew! Lead generation and capturing sounds like a lot of work, right? This can be turned into a smooth and less-time consuming process through a tool. Invest in good CRM software and get almost half of your work done by it. The one we would suggest is FinCRM, CRM software-cum-office organizer. It can automatically capture leads for you, help you distribute them, track the progress of leads, and produce sales reports. It also allows employees to report their work in it and fortunately, you are getting all these without breaking the bank. You can take a free trial of FinCRM by clicking here. Just use CRM software like this and you can rule the top of mind.

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