Building products for your business and designing solutions for growth
Feb08

Building products for your business and designing solutions for growth

Product development is critical to business growth. New challenges keep cropping up in today’s dynamic global markets. Solving them quickly and efficiently means being prepared with a solution development framework. Such a framework enables the company to create new products on the fly or with minimal effort. Such speed of development is necessary but not every company is prepared with such a framework. Developing solution development...

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Event orchestration as a public relation and thought leadership strategy
Feb08

Event orchestration as a public relation and thought leadership strategy

All leaders agree that relating to their customers is a top priority. Both the company and the customer is evolving in terms of technology preferences and in ways products and services are consumed in today’s digital world. In this context, customer engagement platforms assume significant importance. Most companies budget for events as a necessary means of connecting with new and existing customers. Either they attend events or they...

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Legal compliance as competitive advantage
Feb08

Legal compliance as competitive advantage

A thriving business must have its legal foundations strong. But not many are fully aware of the ramifications of careless business decisions. Unless you are vigilant to the continuous developments in the compliance landscape, there is always the risk of eroding brand value. Take the recent case of Maggi Noodles. A 100-year-old profitable and powerful company with a flagship brand loved by millions had to bite the dust and face the ire...

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A career molded by dominating challenges and shaped by fascinating opportunities
Feb08

A career molded by dominating challenges and shaped by fascinating opportunities

My journeys and experiences into the dynamic making and unmaking of businesses and technologies I studied Pharmacy in college, but my interest in marketing and desire for business management shaped my career decisions and life destinations. From working part-time on a Hollywood movie project as production manager to following my passion for music and joining DNA networks, I was lucky to work on projects like concerts with Brian Adams,...

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Big ideas for small business
Feb08

Big ideas for small business

Small businesses have big aspirations and the digital world is helping them fulfill their ambitions.Many businesses are yet to leverage the full potential of the technologies available. My endeavor is to help businesses understand the opportunity landscape and exploit the digital tools, especially, for marketing their products and services.It is encouraging to see small companies taking baby steps to leverage e-commerce channels, tie...

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