All leaders agree that relating to their customers is a top priority. Both the company and the customer is evolving in terms of technology preferences and in ways products and services are consumed in today’s digital world. In this context, customer engagement platforms assume significant importance. Most companies budget for events as a necessary means of connecting with new and existing customers. Either they attend events or they sponsor events and participate actively in the thought content, whether it is panel discussions, speaking opportunities, networking lunches etc. Sometimes the media even plays an important role in broadcasting the event in real time or asynchronously distributing the content to the interested audience. Online events have also caught up and assumed popularity even in political circles.
Organizing events and participating in them involves dedicated teams and coordinators to make the events a success. A lengthy planning process and immaculate execution strategy are needed. Pre-and post-event collaboration also involves media engagement and other press-centric activities. Delegate management is a critical component of customer experience. Travel and boarding arrangements need to be handled dynamically. Print and electronic assets play an important role in the communication continuum. Finally, the customer recalls the experience more than anything else that happened at the event, how they were made to feel during, before and after the event.
Creative Bharat meets your company’s branding goals by organizing thought leadership and other related events. We project the company’s image strategically to achieve desired mileage out of the event investment, in terms of leads and branding. We help coordinate the complex web of tasks and projects to ensure smooth execution and diligent planning of events.
If you are planning an event, talk to us. All you need is an experienced event marketing team, who has been there and done that.