Mumbai 17, 2017: Data Science as an emerging field has become the buzzword these days but we still face an acute shortage in the number of data scientists in India. There are many institutes coming up with courses in data science to improve the number while some industries revolutionize solutions and projects in this field.
CleverTap is one such organization that presented a uniquely innovative “Automated Intelligent Segments” at the Aegis Graham Bell Award Jury Round under the “Data Science” category. CleverTap is pushing boundaries by helping clients make well-informed and educated decisions using an industry-first feature on its dashboard in an attempt to increase conversion events within apps to drive user engagement, monetization, loyalty, and retention. This is achieved by defining various generic and custom conversion events that vary from client to client; business to business; to arrive at intelligently automated user segments that would facilitate the creation and implementation of more focused marketing campaigns.
“We have known Aegis Graham Bell Awards since 8 years and seen it grow and accepted by Industry Innovators. It is a privilege for us to be accepted as a nominee in Data Science & Analytics category among established players especially since we are a start-up. The cherry on the cake would obviously be if we win” – Mr. Jacob Joseph, Data Scientist, CleverTap.
CleverTap is a powerful mobile marketing solution suite that helps marketers create differentiated customer engagement strategies guaranteed to drive blistering growth. Every day, thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform. Since launching in 2013, CleverTap has helped more than 4,000 customers, including leading brands like McDonald’s, Star, Sony, Samsung, DC Comics, DealsPlus, and BookMyShow use actionable, real-time behavioral insights to build amazing customer experiences – one mobile moment at a time.