As a part of giving back to the society, companies have started doing a lot of CSR activities and many charitable groups benefit from those surplus dollars, from food banks to homeless shelters to medical organizations. But how is this corporate charity having a positive influence on how someone feels about their workplace.
Corporate giving progresses company culture.
Of all the catchwords mingling among HR professionals, the buzziest right now is “culture.” Although improving culture means different things in different industries, one key for any company is helping employees feel connected to an organization. Charitable giving is an opportunity for companies to strengthen their purpose — their greater cause, beyond just products and services — and help employees connect to that purpose. In organizing and offering charitable opportunities for employees, companies can create strong traditions, which promote a sense of pride and ownership among employees. When employees participate in holiday giving, they will more fully buy in to their organization’s values. Companies that want to improve their culture should be organizing charitable opportunities for their employees, particularly around the holidays.
Most of the companies do it, but there is room for enhancement.
Benevolent giving has been a part of the workplace for decades, and a majority of companies organize charitable events for their employees. Even companies that have those traditions of charitable giving can find ways to improve, and in so doing, help their employees feel more connected. The rewards in work culture and employee engagement are incredible.
Workers are gladder when they work for liberal companies.
There is plenty research indicating that happier, more engaged employees benefit the company in a broad variety of ways, including increased productivity, better relationships with supervisors and improved corporate growth. There is a simple formula for meaningful corporate charity: communicate the programs to employees, put a little money and importance behind it, and then give opportunities for people to get involved. Companies see the best of both worlds when they do that.
The communication element can be easily overlooked but is one of the most critical. Communication should present various opportunities to participate and includes sharing the results and benefits, afterward. Together this help develops a sense of pride, ownership and connection in understanding what the company and their employees have done together. As more companies focus on building a culture and increasing employee appreciation, they should consider frequently turning their focus outward. By providing an opportunity to help others as an element of employment, organizations can build value and purpose for their teams.