Event orchestration as a public relation and thought leadership strategy
Feb08

Event orchestration as a public relation and thought leadership strategy

All leaders agree that relating to their customers is a top priority. Both the company and the customer is evolving in terms of technology preferences and in ways products and services are consumed in today’s digital world. In this context, customer engagement platforms assume significant importance. Most companies budget for events as a necessary means of connecting with new and existing customers. Either they attend events or they...

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Legal compliance as competitive advantage
Feb08

Legal compliance as competitive advantage

A thriving business must have its legal foundations strong. But not many are fully aware of the ramifications of careless business decisions. Unless you are vigilant to the continuous developments in the compliance landscape, there is always the risk of eroding brand value. Take the recent case of Maggi Noodles. A 100-year-old profitable and powerful company with a flagship brand loved by millions had to bite the dust and face the ire...

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A career molded by dominating challenges and shaped by fascinating opportunities
Feb08

A career molded by dominating challenges and shaped by fascinating opportunities

My journeys and experiences into the dynamic making and unmaking of businesses and technologies I studied Pharmacy in college, but my interest in marketing and desire for business management shaped my career decisions and life destinations. From working part-time on a Hollywood movie project as production manager to following my passion for music and joining DNA networks, I was lucky to work on projects like concerts with Brian Adams,...

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Big ideas for small business
Feb08

Big ideas for small business

Small businesses have big aspirations and the digital world is helping them fulfill their ambitions.Many businesses are yet to leverage the full potential of the technologies available. My endeavor is to help businesses understand the opportunity landscape and exploit the digital tools, especially, for marketing their products and services.It is encouraging to see small companies taking baby steps to leverage e-commerce channels, tie...

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Content development process is as critical as a marketing strategy
Feb08

Content development process is as critical as a marketing strategy

Just as your business is not static, your content is not static; your communication is also not static.Business evolves continuously, but the core remains the same. The value is the same; only the experiences are different. Well documented vision, expertly articulated mission, clearly documented products and services, excellently communicated business processes are all part of a much-needed content strategy. But managing the full life...

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What makes a marketing initiative successful
Feb08

What makes a marketing initiative successful

Small and medium-sized business are constantly facing threats from larger players. Availability of digital platforms has provided a level playing field for SMEs to overcome some of the traditional barriers. Many companies are taking advantage the new world tools to succeed. But having access to the digital variety alone is not a guarantor of success. The fundamentals of the business must remain strong. In the following section, we...

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