Building products for your business and designing solutions for growth
Feb08

Building products for your business and designing solutions for growth

Product development is critical to business growth. New challenges keep cropping up in today’s dynamic global markets. Solving them quickly and efficiently means being prepared with a solution development framework. Such a framework enables the company to create new products on the fly or with minimal effort. Such speed of development is necessary but not every company is prepared with such a framework. Developing solution development...

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Event orchestration as a public relation and thought leadership strategy
Feb08

Event orchestration as a public relation and thought leadership strategy

All leaders agree that relating to their customers is a top priority. Both the company and the customer is evolving in terms of technology preferences and in ways products and services are consumed in today’s digital world. In this context, customer engagement platforms assume significant importance. Most companies budget for events as a necessary means of connecting with new and existing customers. Either they attend events or they...

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Legal compliance as competitive advantage
Feb08

Legal compliance as competitive advantage

A thriving business must have its legal foundations strong. But not many are fully aware of the ramifications of careless business decisions. Unless you are vigilant to the continuous developments in the compliance landscape, there is always the risk of eroding brand value. Take the recent case of Maggi Noodles. A 100-year-old profitable and powerful company with a flagship brand loved by millions had to bite the dust and face the ire...

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A career molded by dominating challenges and shaped by fascinating opportunities
Feb08

A career molded by dominating challenges and shaped by fascinating opportunities

My journeys and experiences into the dynamic making and unmaking of businesses and technologies I studied Pharmacy in college, but my interest in marketing and desire for business management shaped my career decisions and life destinations. From working part-time on a Hollywood movie project as production manager to following my passion for music and joining DNA networks, I was lucky to work on projects like concerts with Brian Adams,...

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Big ideas for small business
Feb08

Big ideas for small business

Small businesses have big aspirations and the digital world is helping them fulfill their ambitions.Many businesses are yet to leverage the full potential of the technologies available. My endeavor is to help businesses understand the opportunity landscape and exploit the digital tools, especially, for marketing their products and services.It is encouraging to see small companies taking baby steps to leverage e-commerce channels, tie...

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Content development process is as critical as a marketing strategy
Feb08

Content development process is as critical as a marketing strategy

Just as your business is not static, your content is not static; your communication is also not static.Business evolves continuously, but the core remains the same. The value is the same; only the experiences are different. Well documented vision, expertly articulated mission, clearly documented products and services, excellently communicated business processes are all part of a much-needed content strategy. But managing the full life...

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What makes a marketing initiative successful
Feb08

What makes a marketing initiative successful

Small and medium-sized business are constantly facing threats from larger players. Availability of digital platforms has provided a level playing field for SMEs to overcome some of the traditional barriers. Many companies are taking advantage the new world tools to succeed. But having access to the digital variety alone is not a guarantor of success. The fundamentals of the business must remain strong. In the following section, we...

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Why is the recruitment process lengthier in companies?
Feb08

Why is the recruitment process lengthier in companies?

Call it over diligent on the part of organizations to get it right each time they hire, the recruitment process has elongated for mid- to senior-level roles with more interview rounds being thrown in, hiring experts said. Over the last six months, even after multiple rounds of interviews, a pharma multinational is yet to close a position for a site head, said a search firm executive. In another instance, a decision on the post of a...

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In-Conversation with Kavitha Krishnamurthy Singh of Head Over heels preschool and Daycare
Feb08

In-Conversation with Kavitha Krishnamurthy Singh of Head Over heels preschool and Daycare

  Tell us about yourself.. I am Kavitha Krishnamurthy Singh. Mother of 2 beautiful kids and wife to an extremely supportive and encouraging husband. I have completed my Bachelors in Commerce, Diploma in Computer Management and Masters in Human Resource Management and Development from the Mumbai University. I also recently completed a private course in child psychology. I am the owner of Head Over heels preschool and Daycare and this...

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5 Developing Trends in Engineering Education in India
Feb08

5 Developing Trends in Engineering Education in India

There was a time not long ago when students used to mostly prefer courses like medicine and engineering. Engineering, as a course, has not lost its sheen even after all these years and there are still a large number of students registering themselves because of evolving technologies. Many universities and colleges are now accepting new and refined learning methods like modern learning labs and technology-integrated curriculum. These...

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Things to remember when starting your own Start Up
Feb08

Things to remember when starting your own Start Up

It should be noted that sometimes even a person who has been a spectacular employee, performing well in all key metrics, may not be the best of the employer. In fact, the skill sets required are very different from each other. Once you have made the switch to an employer it is important to remember a few key points.       1.Employee Mindset Vs. Employer Attitude There is no one else accountable for the direction your company takes....

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After GST Simplification, export rise from 30.55% to $26.19 billion in November.
Dec20

After GST Simplification, export rise from 30.55% to $26.19 billion in November.

After a brief pause, exports rose 30.55 percent to $26.19 billion in November on account of improved global demand, government incentives and simplification of GST refund process. Exports had witnessed a decline of 1.12 percent to $23 billion in October this year, retreating from a six-month high growth rate in September. India’s exports in November 2016 stood at $20.06 billion. The data released by the commerce ministry also...

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E-commerce transformed in India in 2017
Dec20

E-commerce transformed in India in 2017

Web business, an industry which gets a significant measure of media thought and has pulled in billions in venture financing, has transformed into the distribution child of the Indian startup condition over the latest couple of years. Driven by the 10-year-old Flipkart and its enemy Amazon India, the online business organic group has seen some noteworthy changes in 2017. There were more prominent theory changes, a couple of unicorns...

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Fine arts students embellish dividers at railroad intersections
Dec18

Fine arts students embellish dividers at railroad intersections

TRICHY: Walls of the holding up corridors in Trichy railroad division are getting a brilliant makeover as the experts have taken an action to influence the workers to feel great amid their short end at rail line intersections and stations. More than 15 students of Fine Arts College in Kumbakonam will take an interest in this task. Holding up corridors at platform 1 in Trichy railroad intersection are getting swanky dividers with...

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Ola takes off ‘Chalo Befikar’ thorough protection program for its driver accomplices
Dec16

Ola takes off ‘Chalo Befikar’ thorough protection program for its driver accomplices

Co-creates highlights with driver accomplices, to comprehend and address their issues better Policy offers an advantage of INR 500,000; incorporates critical angles like kids’ training, business misfortune repayment, and remarkable vehicle credit Bengaluru, December 15, 2017: Ola, India’s most well-known versatility stage, today reported the dispatch of a complete in-trip protection program, modified for its driver...

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